Your MQLs stall when buyers hit a "trust gap" between your ad and your reality....

https://valasys.com/b2b-brand-reputation-demand-generation-results/

Your MQLs stall when buyers hit a "trust gap" between your ad and your reality. Before they ever talk to your SDRs, they scour G2 and LinkedIn to validate your claims. If they find silence or conflicting proof, they vanish