You’re trapped in a retainer model that rarely pushes margins past 30 percent....

https://www.golf-bookmarks.win/most-seo-agencies-get-stuck-at-30-margins-because-they-are-trapped-by-client

You’re trapped in a retainer model that rarely pushes margins past 30 percent. Treat your agency like a lab instead. Build tools to solve your own workflow headaches and turn them into software products that reliably hit 70 percent plus margins.