You might’ve noticed canned RTD cocktails like vodka sodas popping up next to...

https://bizzmarkblog.com/why-are-retailers-putting-canned-cocktails-behind-craft-beers-in-line/

You might’ve noticed canned RTD cocktails like vodka sodas popping up next to craft beer in stores. It’s not random—retailers know folks love grabbing a crisp drink that’s ready to go for tailgates or backyard BBQs