When you launch in a new European market, your reputation is your biggest asset...

https://bizzmarkblog.com/the-art-of-strategic-silence-knowing-when-to-say-nothing-during-a-european-pr-crisis/

When you launch in a new European market, your reputation is your biggest asset or your quickest failure. A generic press release won’t cut it in Berlin or Paris. You need to master localized messaging to earn trust immediately