what is in a content strategy

https://thesocialcontentstrategyreview.talesignal.com/posts/how-a-social-content-strategy-strengthens-your-agency-s-authority

A content strategy outlines the core plan for creating, publishing, and managing useful, relevant content that connects with a specific audience. It defines clear goals, identifies who you're trying to reach, maps out the types of information they actually need at each stage, and sets a consistent voice and schedule. It's not just a random blog schedule; it's the thoughtful framework that ensures every piece of content serves a purpose, solves a real problem, and builds trust over time.