Unlike generalists, ecommerce specialists know every click has to earn its...

https://dibz.me/blog/what-are-the-signs-i-hired-a-generalist-who-does-not-get-ecommerce-1285

Unlike generalists, ecommerce specialists know every click has to earn its keep. They shape campaigns around tight margins, price-checking shoppers, reviews and delivery expectations, then improve product pages and spend based on sales—not just traffic.