Stop treating conferences like a mandatory checkbox. For 2026-2027, pick venues...

https://lorenzooann734.trexgame.net/why-does-asco-data-change-prescribing-behavior-for-years-and-why-most-teams-miss-the-roi

Stop treating conferences like a mandatory checkbox. For 2026-2027, pick venues like J.P. Morgan in San Francisco this January or BIO to drive real growth. Focus your team on high-impact sessions at ASCO to link clinical data with market access