Search is shifting from blue links to conversational AI. Agent-first search...

https://highstylife.com/the-death-of-keyword-stuffing-how-to-build-intent-driven-content-for-an-agent-first-world/

Search is shifting from blue links to conversational AI. Agent-first search means tools like ChatGPT synthesize answers directly, often bypassing traditional website traffic. SEO teams must pivot to Answer Engine Optimization (AEO) to remain relevant