Rank tracking is dead because the SERP is no longer just a list of links. With...

https://technivorz.com/why-agencies-say-rank-tracking-misses-where-users-actually-find-info-and-why-you-should-listen/

Rank tracking is dead because the SERP is no longer just a list of links. With AI Overviews causing a 30% CTR drop across European markets and zero-click searches becoming the norm, old reporting methods are useless