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1. Look, I've doubled my email click-through rate by embedding short explainer videos, but I’m struggling to tie those views directly to sales conversions. Has anyone cracked the code on tracking video ROI beyond just engagement stats? 2

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Master a Healthier Lawn and Garden: What You'll Achieve in 30 Days Using One Inch of Water Weekly Stop guessing and stop watering every day

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Which questions about video CTAs, conversion tactics, and end-screen optimisation will I answer, and why do they matter for Australian businesses? If you're running a small-to-medium business in Australia, you face two common problems:

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Houseplant casualty rates: how many of us are losing plants (and cash)? The data suggests houseplant failure isn't rare

1. As a small biz owner, I’ve been hesitant to dive into video because measuring ROI feels tricky. Has anyone nailed a straightforward way to track which videos actually drive sales—not just views? Would love to hear tools or metrics you swear by. 2

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