Most agencies get stuck at 30% margins on client retainers. If you treat your...

https://canvas.instructure.com/eportfolios/4299058/home/what-does-hyper-targeted-mean-and-how-do-i-do-it-responsibly

Most agencies get stuck at 30% margins on client retainers. If you treat your agency like a lab to build your own internal tools, you can easily push software margins past 70%. Stop trading hours for dollars and start building assets that actually scale.