How a $1.8M DTC Apparel Brand Lost Equity Faster to Carrying Costs Than to Price Cuts

https://www.play-bookmarks.win/how-a-425k-westmere-ranch-turned-into-a-28-day-sale-in-albany

How inventory sitting on shelves became a funding problem for ThreadLake ThreadLake launched with a clear plan: design seasonal capsule collections, sell direct-to-consumer, and spend heavily on premium marketing packages to scale quickly