Everyone Thinks Focusing Only on Traffic Metrics. Paradoxically Here's What Zero-click Searches at 69% Reveals.
https://www.insert-bookmark.win/when-marketing-directors-watch-organic-traffic-fall-elena-s-story
When a Content Manager Discovers 69% of Searches End Without Clicks: Alex's Story On March 2, 2024, Alex, a content manager at a 120-person B2C startup, pulled the monthly organic report and froze. The dashboard showed 1