Europe’s new SEO founders aren't marketers. They are builder-operators using...

https://www.deltabookmarks.win/europe-s-new-seo-founders-are-builder-operators-treating-search-like-software

Europe’s new SEO founders aren't marketers. They are builder-operators using proprietary code instead of brute-force content. By focusing on research and technical systems, they have rendered traditional agency models obsolete for modern brands.