Ecommerce marketing works better when each part supports the next. This article...

https://stateofseo.com/how-do-i-connect-seo-and-paid-ads-so-they-stop-competing/

Ecommerce marketing works better when each part supports the next. This article shows how to connect acquisition, conversion, and retention, then use AOV, CAC, and repeat purchase rate to see where your system needs attention